branding | editorial layout | photo editing | packaging | MARKETING strategy
Frida Beer is more than just a brand of craft beer. It's a celebration of art, culture, and sustainability. With its unique blend of pure ingredients and exotic flavors, Frida Beer represents the artistry, strength, and vitality of Frida Kahlo, one of Mexico's most iconic figures.
Locally produced in Mexico, Frida Beer respects traditional handcraft and quality, creating a multi-faceted platform that offers a variety of products for customers to support art and recycle their beer bottles. From sustainable pottery cups to high-end, eco-friendly products, Frida Beer invites you to experience the complexity of flavors from exotic hops through our diverse range of colorful pieces that elegantly represent diversity and inclusion at its best.
Our marketing strategy involves social media campaigns and celebrity brand ambassadors, which promote the Frida Beer brand line. Through our Facebook (fans), Instagram, Twitter, and Pinterest campaigns, we celebrate Mexican culture, maintain an active presence on the Frida Beer Instagram page, and engage with potential customers who appreciate Frida Kahlo's iconic influence.
The Frida Beer collection is brewed with coffee, pomegranate, and chili pepper, making it the world's first craft beer with such a unique blend of flavors. The collection is created by a family-owned brewery in Tijuana, Mexico, which is dedicated to producing high-quality products while promoting Mexican culture and sustainability.
As a startup, Frida Beer is dedicated to designing and producing fashionable and eco-friendly reusable bottles, continuing to promote Mexican culture through various social media channels. By supporting women entrepreneurs and collaborating with local artisan groups, Frida Beer is committed to making a positive impact on the world, one beer at a time.
