branding | editorial layout | photo editing | packaging | ILLUSTRATION
As the designer, my goal for this project was to create a visually appealing and humorous full-color pictographic poster that accurately represented the fun-loving culture and natural beauty of Florida.
I wanted people to say "Wow, I didn't know that!" and feel proud to be a Floridian when they saw my poster. To achieve this, I considered the target audience and created a design that was easy to read and engaging.
The final product was a high-quality poster that showcased why Florida is a great place to live and visit.
